gross retention
Revenue leakage and renewals
Read the story →Your RevOps partner for growth through transformational moments
The strategy changed.
The revenue engine didn't.
Fractional and interim RevOps leadership for PE-backed and growth-stage B2B SaaS. A new owner, a pricing change, a move up or down market, a new region, an acquisition: when the strategy moves, we find where the revenue engine is breaking, fix it, and hand back an operating model that runs without us.
Results
What changed for clients.
Results from past engagements and in-house leadership roles.
of recoverable ARR identified
Lead to cash
Read the story →fewer slipped deals
Forecasting and pipeline health
Read the story →faster lead conversion
Lead conversion
Read the story →20+ years in enterprise SaaS revenue operations. 3 pricing strategy rollouts. 7 acquisitions. Ex-Clari. Delivering in English and German across the UK, DACH and the wider EU.
Where we come in
The damage shows up in stalled growth or revenue leakage.
A decision gets made: a new owner, new pricing, a new market segment, a new region, an acquisition. The strategy moves, and the operating model is left to catch up on its own. It doesn't. Stages, territories, pricing approvals, handovers and reporting still fit the old business. Twelve months on, the plan hasn't delivered, growth has stalled, revenue is leaking, and nobody can point to why. That gap is our work.
Sound familiar?
If two of these sound familiar, let's talk.
The forecast keeps missing, and nobody can say why
You've moved up or down market, but the sales process still fits the old customer
A pricing change was agreed, and nothing downstream moved to support it
Booked and billed revenue don't reconcile
Renewals have no owner, there's no renewal or churn forecast, or contract value isn't tracked
Sales, Marketing and CS bring three different numbers to the meeting, or seem to pull in different directions
RevOps exists, but it's tactical and can't operate at board level
How we help
Diagnose. Fix. Lead.
Diagnose.
Diagnose. A full Diagnostic & Roadmap across lead to cash, CRM, data and GTM alignment, or a focused review (two to four weeks) of forecast accuracy, revenue friction, pricing strategy change readiness or RevOps capability. You get a clear picture and a roadmap.
Fix.
Programmes that close the gaps the diagnosis finds: Revenue Leakage Recovery, Forecast Confidence and Pricing Operationalisation. Each one is scoped and priced before we start.
Lead.
Fractional or interim RevOps leadership when you need a senior operator in the seat: through a transition, while you hire, or while your team builds capability.
Knowing where we stop saves us both time.
We don't set your price, build your data warehouse or act as your CRM administrator. Pricing strategy, BI and FP&A have their own specialists, and we work alongside them. What's usually missing is someone who makes a decision real across every function and keeps the commercial engine aligned from lead to cash. That's the job we do.
Recommendations
What leaders we've worked with say.
“[Mirjam] understands the interplay between forecasting, systems architecture, and sales processes at a level you rarely find… I can wholeheartedly recommend Mirjam to anyone looking for a leader with strong domain depth and a grounded, results-driven approach in RevOps.”
“[Mirjam] is able to grasp situations quickly, using her sharp business acumen to lead her customers to great success… Any organization would be fortunate to have Mirjam as a leader or key member of their team or even just benefit from her skills on a project-by-project basis.”
“Mirjam is one of the best leaders I worked with… She is 100% straight to point and makes sure the solution provided is tailored to meet the customer needs.”
About
Mirjam Martin, Founder
20+ years in revenue operations across B2B SaaS and consulting, at Ariba, JDA (now Blue Yonder), CSC, Everbridge, Clari and Lloyd's List Intelligence, and in interim and fractional roles at RELEX Solutions, Restrata, VERSO, IntegrityNext and CenturyLink. Pricing rollouts, new markets and acquisitions, seen from the inside. We know where the gaps open and how to close them.
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