About
Over twenty years inside the revenue engine.
RevOps Transformation helps B2B subscription and consulting businesses turn a change in strategy into an operating model that delivers it.
Mirjam Martin, Founder
I started my career in inside sales, then moved into operations. I've spent more than twenty years in revenue operations since, most of them inside the kind of businesses I now help. I've run sales operations, international business operations and RevOps teams, and worked as a strategy consultant helping other companies fix their forecasting.
The same pattern kept appearing. A company makes a big decision: new pricing, a new owner, a new market, an acquisition. The strategy moves, and the operating model is left to catch up on its own. It doesn't. Twelve months on, the plan hasn't delivered, growth has stalled, revenue is leaking, and nobody can say exactly why.
I founded RevOps Transformation in 2025 to close that gap: to find where revenue is breaking, fix it, and hand back an operating model that runs without us.
Connect on LinkedInWhere I've worked
In-house and consulting
Ariba · JDA (now Blue Yonder) · CSC · Everbridge · Clari · Lloyd's List Intelligence
Interim and fractional
RELEX Solutions · Restrata · VERSO · IntegrityNext · CenturyLink
Supply chain, ESG and compliance, commercial intelligence and critical event management, seen from the inside. Salesforce and HubSpot, inside out.
How we work
Efficient.
You see measurable progress within the first month, not after eight weeks of discovery.
Discreet.
We work from your reports under NDA, and we never name a client without their permission.
Dependable.
Fractional doesn't mean part-attention. We take responsibility for outcomes, not just recommendations.
A senior lead, with specialists when you need them.
Every engagement is led by Mirjam. When the work needs more hands or specialist skills, such as CRM builds, pricing strategy or data engineering, we bring in trusted partners and stay accountable for the result.
RevOps Transformation has a large network of partners, from sales compensation and enablement specialists to GTM engineers, to extend the services we provide.
Languages and location
Based near London. Working in English and German across the UK, DACH and the wider EU.